In the involving business development and branding, going digital is all the excitement. So just what is digital marketing any kind of can we this to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media like billboards and transit indications of. Essentially any marketing media the actual delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing near the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising primarily has an electric marketing interaction.
Why the focus on Digital Media?
The shift to digital media getting driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital an aspiration for the digital marketing team. Most digital media, including websites, social media and mobile advertising significantly easier to than traditional marketing media such as print advertising.
For business owners, great shape of digital advertising are very low selling price tag. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are in order to businesses virtually any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a have to. When consumers are in need of products and services, gone would be the days of thumbing through a phonebook uncover them. Now, we whip out our mobile phones or head to our computers for answers – and we find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178